How To Explain To Clients That They Are Wrong

GIFs of spinning @s on the "Contact us" page. Common usabiltiy mistakes for the sake of visual appeal. Splash pages. Fancy search box. No whitespace. Music on page load. Home page banner of a jigsaw-puzzle globe with a piece missing. Sometimes you just know that what a client is requesting is wrong and that you have to find a way to tell them. But how?

Before getting into how to explain to a client that they're wrong, ask yourself, "Is the client actually wrong to begin with?" Just because you don't approve of the direction they're taking or of a request they've made doesn't necessarily mean it is not a step in the right direction for the project. To be able to answer this question effectively, you need to train yourself to be completely objective and humble when dealing with client requests.
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